Propphy Blog

Storytelling in Real Estate Marketing: Connect & Convert

A proven playbook for real estate storytelling: frameworks, listing copy, video ideas, captions, and email templates to connect, stand out, and close.

ChatGPT for Real Estate Agents: Listings, Marketing & Leads

Learn how agents use ChatGPT for MLS listings, social, email, ads, and lead gen. Get prompts, workflows, and a 60-day rollout plan.

7 Benefits of Adding Testimonials to Your Website

Boost trust, conversions, and SEO with testimonials. Learn placement, video reviews, schema, and collection tips to turn social proof into revenue.

Generate Real Estate Listing Leads: The Modern Playbook

Learn how to generate real estate listing leads with SEO, ads, FSBO/expired outreach, retargeting, events and AI automation to win more listings fast.

50+ Real Estate Follow-Up Email Templates for Agents

Copy 50+ real estate follow-up email templates with subject lines, cadences, and CRM tips for buyers and sellers. Boost opens and replies fast.

Real Estate SEO for Beginners: The Complete Guide

Real estate SEO made simple: rank in local search, grow organic traffic, and convert leads with a step-by-step plan for content, GBP, speed, and links.

Types of Real Estate Marketers: Archetypes & 90-Day Plans

Discover 5 types of real estate marketers. Pick your archetype, build a channel mix, and run 90-day plans with KPIs for a predictable pipeline.

Press Release Benefits and How to Write a Press Release

Learn press release benefits and how to write newsworthy releases that earn coverage: template, timing, distribution, SEO tips, and mistakes to avoid.

Real Estate Marketing Goals 2025: Data-Backed SMART Guide

Set SMART real estate marketing goals for 2025. Improve lead quality, win listings, diversify channels, boost SEO/PPC, and execute a 90-day plan.

Real Estate Branding Guide: Strategy, Identity & Demand Gen

Learn real estate branding: positioning, visual identity, website SEO, content, and demand gen for agents, teams, brokerages, and developers.

Do Site Changes Affect Google Rankings? Real Estate SEO

Learn how redesigns, migrations, and updates impact Google rankings—and how 301s, solid UX, and faster pages protect SEO for real estate sites.

How to Create Winning B2B Sales Presentations: 2025 Guide

Build B2B sales presentations that close with OPA/SCR frameworks, a 6-slide outline, ROI storytelling, design tips, and demo scripts in this 2025 guide.

Create an SEO-Friendly Real Estate Neighborhood Guide

Build a hyperlocal real estate neighborhood guide that ranks and converts. Step-by-step SEO, IDX integration, visuals, and Fair Housing-safe tips.

10 Ways to Reduce Your Website’s Bounce Rate (GA4)

Cut bounce rate in GA4 with 10 proven tactics: faster load, intent match, mobile UX, cleaner nav, clear CTAs, and measurement. Tools + checklist.

Real Estate Marketing Automation: AI-Powered Playbook

AI real estate marketing automation: capture leads 24/7, speed to lead, personalize drips, optimize SEO/ads, track ROI without losing human touch.

Real Estate Manager Guide: Skills, Systems & 90-Day Plan

Master people, process, property, and profit. Property management skills, SOPs, KPIs, AI, and a 90-day plan to cut friction, boost retention, grow NOI

Real Estate Captions: Instagram Templates, Hooks & CTAs

High-converting real estate captions: hooks, CTAs, templates, and tips for Instagram, Facebook & TikTok - plus AI prompts to drive showings.

Real Estate PR Strategy: Earned Media for Trust and Leads

Earned media drives trust and deal flow in real estate. Get a PR strategy, newsworthy angles, media kit checklist, KPIs, and UAE/Dubai guidance.

Real Estate Press Release Playbook: Win Coverage & Leads

Proven real estate press release playbook: headlines, timelines, assets, and newsroom SEO to earn coverage, backlinks, and qualified leads.

Lead Nurturing Emails for Real Estate: Sequences & Templates

Get the complete real estate email nurture playbook: proven cadences, drip sequences, templates, subject lines, and CRM triggers to convert leads.

Virtual Staging for Real Estate: Guide, Costs & Benefits

Discover virtual and AI staging: benefits, how it works, costs, pros vs. traditional, ethics, and tips to make real estate listings sell faster.

Client Satisfaction Surveys: Tools, Timing & Templates

Learn how to run client satisfaction surveys that get results: CSAT, NPS, CES explained, best questions, timing tips, tools, and copy-ready templates.

Create a Luxury Real Estate Brand: Step-by-Step Guide 2025

Build a luxury real estate brand in 2025: positioning, identity, site SEO, content, PR, and a white‑glove client experience.

Real Estate Audience Segmentation for Targeted Marketing

Learn how to segment real estate audiences compliantly to cut CPL, boost conversions, and personalize ads, content, and follow-up across channels.

Real Estate Sphere of Influence (SOI): Meaning + 90-Day Plan

Learn what real estate SOI is, who belongs, and how to grow it. Get examples, CRM segmentation, cadences, scripts, events, and a 90‑day build plan.

2025 Digital Marketing Lead Generation Guide: Quality Leads

Learn how to generate high-quality leads in 2025 with proven inbound, outbound, SEO, paid media, ABM, scoring, and a 90-day plan to scale pipeline.

TikTok for Real Estate Agents: Complete Lead Gen Guide

Turn TikTok into a steady lead source. Strategy, setup, hooks, content ideas, hashtags, ads, analytics, and workflows tailored for real estate agents.

Real Estate Branding Ideas: Complete Playbook for Agents

Stand out with proven real estate branding strategies. Get a step-by-step playbook for realtors: story, identity, content, SEO, video, email, ads, AI.

Email Subject Lines 2025: 200 Examples + Best Practices

Learn how to write email subject lines that boost opens in 2025. Best practices, psychology, preview text, deliverability, and 200+ examples.

Unique Value Proposition in Real Estate (UVP): Guide

Learn how to craft a real estate UVP that converts. Frameworks, examples, USPs, templates, KPIs, and a 7-day sprint to stand out and win listings.

Real Estate Drip Campaign Templates: Copy-and-Launch Emails

Copy-and-launch real estate drip campaign templates: buyer/seller flows, subject lines, cadences, SMS nudges + CRM steps to personalize at scale

65+ Real Estate CTAs That Convert: Examples + Playbook

Steal 65+ proven real estate CTA examples for websites, social, email, direct mail. Learn copy, design, placement, and testing to boost conversions.

Real Estate Content Writing 2025: Rank, Engage & Convert

The 2025 playbook for real estate content writing: SEO, local pages, listings, guides, and templates to rank, build trust, and convert leads.

Client-Centric Real Estate: Blueprint for Lasting Success

Adopt a client-first real estate model with proven playbooks, tech, checklists, and a 90-day plan to boost trust, loyalty, referrals, and growth.

Real Estate Agent Expenses and Budget: ROI-Driven Guide

Real estate agents: control cash flow, manage expenses, set smart budgets, fund marketing, and save for taxes with a realistic, ROI-driven system.

Build a Real Estate Database That Drives 10% Deals

Build a real estate database that compounds. Get the 10% rule, tags, cadence, and a 90-day plan to turn relationships into repeat and referral deals.

Google Business Profile for Real Estate: Complete Guide

Set up, verify, and rank your real estate Google Business Profile (Google My Business). For agents, teams, brokerages: categories, photos, reviews.

Real Estate Retargeting: ROI-Focused Remarketing Playbook

Learn real estate retargeting/remarketing: pixels, segments, dynamic ads, landing pages, and ROI tracking to drive tours, valuations, and listings.

Data-Driven Marketing Funnel Playbook to Convert Leads

Convert more leads with a data-driven marketing funnel. Build TOFU/MOFU/BOFU assets, reduce friction, and measure what drives revenue.

Recruiting Real Estate Agents in Dubai: Broker Playbook

A complete, Dubai-ready system for brokers to recruit, onboard, and retain top real estate agents. RERA/DLD compliant tactics, sourcing, offers, 90-day rollout

Real Estate Marketing Expenses: Costs, Budgets & ROI Guide

See what real estate marketing really costs. Get budget percentages, listing-level benchmarks, who pays, and how to track ROI/ROAS for every campaign.

Real Estate Newsletter Ideas: 2025 Strategy & Templates

Steal this 2025 real estate newsletter playbook: strategy, segmentation, templates, subject lines, CTAs, and a 12-month calendar to engage leads.

Real Estate YouTube Channel Guide for Agents (2025)

Launch and grow a real estate YouTube channel. Step-by-step guide for agents: setup, SEO, thumbnails, analytics, and turning views into leads.

Unique Selling Proposition (USP): How to Create + Examples

Discover what a unique selling proposition (USP) is, why it matters, and how to create, test, and prove a defensible differentiator with examples.

Real Estate Headshots: The Complete Guide for Agents & Teams

Field‑tested tips for realtor headshots: branding, wardrobe, posing, lighting, retouching, deliverables, team consistency, DIY, pricing & licensing

Virtual Real Estate Tours: 360, 3D Scans & VR Guide

Create virtual real estate tours with 360 photos, 3D scans, and VR walkthroughs. Compare platforms, gear, pricing, and best practices to boost leads.

Real Estate Landing Pages: High-Converting Guide & Templates

Build high-converting real estate landing pages with examples, templates, best practices, copy tips, and A/B tests to capture buyer and seller leads.

Real Estate Brand Book: Step-by-Step Guide + Templates

Build a real estate brand book that wins listings. Step-by-step strategy, visual/voice rules, MLS-safe copy, Canva templates, compliance, KPIs.

Real Estate Lead Follow-Up Guide: Speed & Personalization

Agents: Convert more leads with a fast, personalized, omnichannel follow-up system. Get cadences, scripts, speed-to-lead tactics, CRM tips, and KPIs.

How to Host a Virtual Open House in 2025 | Agent Playbook

Plan, produce, and promote virtual open houses in 2025. Live, pre-recorded, and 3D tours with scripts, tools, checklists, and conversion tips.