Propphy Blog

Real Estate Sphere of Influence (SOI): Meaning + 90-Day Plan

Learn what real estate SOI is, who belongs, and how to grow it. Get examples, CRM segmentation, cadences, scripts, events, and a 90‑day build plan.

2025 Digital Marketing Lead Generation Guide: Quality Leads

Learn how to generate high-quality leads in 2025 with proven inbound, outbound, SEO, paid media, ABM, scoring, and a 90-day plan to scale pipeline.

TikTok for Real Estate Agents: Complete Lead Gen Guide

Turn TikTok into a steady lead source. Strategy, setup, hooks, content ideas, hashtags, ads, analytics, and workflows tailored for real estate agents.

Real Estate Branding Ideas: Complete Playbook for Agents

Stand out with proven real estate branding strategies. Get a step-by-step playbook for realtors: story, identity, content, SEO, video, email, ads, AI.

Email Subject Lines 2025: 200 Examples + Best Practices

Learn how to write email subject lines that boost opens in 2025. Best practices, psychology, preview text, deliverability, and 200+ examples.

Unique Value Proposition in Real Estate (UVP): Guide

Learn how to craft a real estate UVP that converts. Frameworks, examples, USPs, templates, KPIs, and a 7-day sprint to stand out and win listings.

Real Estate Drip Campaign Templates: Copy-and-Launch Emails

Copy-and-launch real estate drip campaign templates: buyer/seller flows, subject lines, cadences, SMS nudges + CRM steps to personalize at scale

65+ Real Estate CTAs That Convert: Examples + Playbook

Steal 65+ proven real estate CTA examples for websites, social, email, direct mail. Learn copy, design, placement, and testing to boost conversions.

Real Estate Content Writing 2025: Rank, Engage & Convert

The 2025 playbook for real estate content writing: SEO, local pages, listings, guides, and templates to rank, build trust, and convert leads.

Client-Centric Real Estate: Blueprint for Lasting Success

Adopt a client-first real estate model with proven playbooks, tech, checklists, and a 90-day plan to boost trust, loyalty, referrals, and growth.

Real Estate Agent Expenses and Budget: ROI-Driven Guide

Real estate agents: control cash flow, manage expenses, set smart budgets, fund marketing, and save for taxes with a realistic, ROI-driven system.

Build a Real Estate Database That Drives 10% Deals

Build a real estate database that compounds. Get the 10% rule, tags, cadence, and a 90-day plan to turn relationships into repeat and referral deals.

Google Business Profile for Real Estate: Complete Guide

Set up, verify, and rank your real estate Google Business Profile (Google My Business). For agents, teams, brokerages: categories, photos, reviews.

Real Estate Retargeting: ROI-Focused Remarketing Playbook

Learn real estate retargeting/remarketing: pixels, segments, dynamic ads, landing pages, and ROI tracking to drive tours, valuations, and listings.

Data-Driven Marketing Funnel Playbook to Convert Leads

Convert more leads with a data-driven marketing funnel. Build TOFU/MOFU/BOFU assets, reduce friction, and measure what drives revenue.

Recruiting Real Estate Agents in Dubai: Broker Playbook

A complete, Dubai-ready system for brokers to recruit, onboard, and retain top real estate agents. RERA/DLD compliant tactics, sourcing, offers, 90-day rollout

Real Estate Marketing Expenses: Costs, Budgets & ROI Guide

See what real estate marketing really costs. Get budget percentages, listing-level benchmarks, who pays, and how to track ROI/ROAS for every campaign.

Real Estate Newsletter Ideas: 2025 Strategy & Templates

Steal this 2025 real estate newsletter playbook: strategy, segmentation, templates, subject lines, CTAs, and a 12-month calendar to engage leads.

Real Estate YouTube Channel Guide for Agents (2025)

Launch and grow a real estate YouTube channel. Step-by-step guide for agents: setup, SEO, thumbnails, analytics, and turning views into leads.

Unique Selling Proposition (USP): How to Create + Examples

Discover what a unique selling proposition (USP) is, why it matters, and how to create, test, and prove a defensible differentiator with examples.

Real Estate Headshots: The Complete Guide for Agents & Teams

Field‑tested tips for realtor headshots: branding, wardrobe, posing, lighting, retouching, deliverables, team consistency, DIY, pricing & licensing

Virtual Real Estate Tours: 360, 3D Scans & VR Guide

Create virtual real estate tours with 360 photos, 3D scans, and VR walkthroughs. Compare platforms, gear, pricing, and best practices to boost leads.

Real Estate Landing Pages: High-Converting Guide & Templates

Build high-converting real estate landing pages with examples, templates, best practices, copy tips, and A/B tests to capture buyer and seller leads.

Real Estate Brand Book: Step-by-Step Guide + Templates

Build a real estate brand book that wins listings. Step-by-step strategy, visual/voice rules, MLS-safe copy, Canva templates, compliance, KPIs.

Real Estate Lead Follow-Up Guide: Speed & Personalization

Agents: Convert more leads with a fast, personalized, omnichannel follow-up system. Get cadences, scripts, speed-to-lead tactics, CRM tips, and KPIs.

How to Host a Virtual Open House in 2025 | Agent Playbook

Plan, produce, and promote virtual open houses in 2025. Live, pre-recorded, and 3D tours with scripts, tools, checklists, and conversion tips.

Real Estate Video Ideas 2025: 75+ for Agents That Convert

Get 75+ real estate video ideas and a 30-day plan for YouTube, Reels, and TikTok to win listings, attract buyers, and boost leads in 2025.

Real Estate Brand Colors: Palettes, Psychology, Conversion

Build a high-trust real estate brand with strategic color palettes. Learn psychology, HEX/RGB/CMYK, accessibility, and contrast to boost conversions.

Real Estate Referral Network: Build, Scale, Get Paid

Build a real estate referral network with warm, trackable introductions. Learn models, fees, compliance, agent-to-agent tips, and tech to grow revenue.

Real Estate SEO 2025: Rank Higher & Win the Google Map Pack

2025 real estate SEO guide: technical wins, hyperlocal content, GBP, and Core Web Vitals. Rank higher, win the Google Map Pack, convert more leads.

57+ Real Estate Networking Ideas, Scripts & 90-Day Plan

Build referrals with 57+ real estate networking ideas, scripts, follow-up cadences, and a 90-day plan. Includes event ideas, CRM tips & templates.

AI Property Description Generator Guide for Real Estate

Learn how to use AI to write fast, factual real estate listing descriptions. PQAB framework, prompts, SEO, MLS compliance, channel variants.

AI in Real Estate 2025: CRE, REITs, Trends and ROI

How AI is transforming real estate in 2025: leasing, valuation, operations, and customer experience. See ROI, quick wins, CRE and REIT impacts, tools.

Best AI Tools for Real Estate Agents in 2025 (+ Workflows)

Discover the best AI tools for real estate agents in 2025 with proven workflows for lead capture, marketing, pricing, and compliance to close deals.

Real Estate AI Lead Generation 2025: The Complete Guide

Use AI chatbots, voice, predictive scoring, and ad automation to attract, qualify, and convert more real estate leads in 2025. Step-by-step playbook.

15 Best Free Stock Video Sites (HD/4K) for Commercial Use

Best free stock video sites for commercial use: HD/4K, no watermarks, clear licenses. Top picks: Mixkit, Pexels, Coverr, Videvo, Dareful.

How to Ask for Real Estate Reviews: Google, Email & SMS

Get more real estate reviews with scripts for Google, Zillow & Facebook. Email, SMS, phone, and in‑person templates, best timing, QR, and compliance.

Real Estate Newsletters Guide: Ideas, Examples, Templates

Build a real estate newsletter that gets replies. Ideas, subject lines, CTAs, templates, segments, print tips to engage buyers, sellers, owners.

Best Real Estate Marketing Materials 2025: Complete Toolkit

2025 real estate marketing materials: IDX website, video and 3D tours, trackable print with QR/NFC to build a system to win listings and sell faster.

Real Estate Email Marketing Guide 2025: Templates + ROI

2025 guide to real estate email marketing for agents: strategy, segmentation, templates, and automations to nurture leads and book appointments.

150+ Real Estate Blog Ideas 2025 for SEO & Leads

Steal 150+ real estate blog ideas, hyperlocal SEO tips, and workflows to attract buyers and sellers, rank on Google, and convert more leads in 2025.

Find a Real Estate Mentor Near You: Proven Scripts & Tips

Learn how to find a real estate mentor near you or online. Use proven outreach scripts, vetting checklists, and a 90-day plan to get results fast.

Real Estate Prospecting Ideas 2025: Get Listing Leads Fast

The 2025 playbook for agents: proven prospecting and farming tactics, scripts, follow-ups, and digital ads to generate seller leads and appointments.

How to Write a Real Estate Agent Bio That Converts

Write a real estate agent bio that wins clients. Templates, examples, Instagram ideas, SEO tips, and a 60-minute workflow - even if you're new.

Google Ads Account for Real Estate: PPC + LSA Playbook

Set up a winning Google Ads account for real estate. Step-by-step PPC + LSA strategy, keywords, tracking, and budgets to turn clicks into closings.

50 Real Estate Instagram Post Ideas (2025) for Local Leads

Steal 50 real estate Instagram post ideas for 2025: Reels hooks, carousel prompts, CTAs, and a two-week calendar to grow local reach and convert DMs.

Real Estate Negotiation Strategies: The 2025 Playbook

Proven 2025 real estate negotiation strategies, tactics, scripts, and checklists for buyers, sellers, landlords, and investors. Close win-win deals.

Best Day and Time to Send Marketing Emails in 2025

Discover the best days and times to send marketing emails in 2025: Tue/Thu, ~10 AM or 3–4 PM local. Use off-peak minutes and A/B tests to lift CTR.

Real Estate Marketing Plan: 8 Steps (2025 Guide)

Build your real estate marketing plan in 8 steps. 2025 guide with templates, KPIs, budgets, channels, and a 90‑day rollout to grow leads and listings.

Real Estate Email Marketing Metrics: 2025 Benchmarks & KPIs

See 2025 real estate email benchmarks and KPIs. Track CTR, CTOR, conversions, deliverability, and list growth—plus tactics to improve results.