If you type “best real estate YouTubers” into YouTube or Google, you’ll get a firehose of recommendations: investing gurus, luxury home tours, agent coaches, meme accounts, you name it. We’ve been through that firehose. Over time, we’ve learned that the channels that actually move the needle for your income and career fall into a few clear categories: agent coaching, lead generation, real estate investing, luxury tours, and mindset.
In this guide, we’ll walk through the best real estate YouTube channels and real estate investing YouTubers to follow in 2026, organized by what you’re trying to learn—whether that’s passing the exam, getting listing leads from YouTube, closing your first rental deal, or leveling up to luxury sales.
How to Use This List of Real Estate YouTubers
Before you subscribe to 50 real estate YouTube channels and burn out, we recommend narrowing down your watch list based on three things:
- Your role: new agent, experienced agent, team leader, or investor.
- Your learning goal: more clients, better marketing, your first rental property, luxury positioning, or just staying sane.
- Your content style: quick, tactical tips vs long-form deep dives vs story-based vlogs.
We’ll call this out in each section so you can pick just a handful of must-follow real estate YouTube channels instead of trying to watch everything.
Best Real Estate YouTube Channels for Agents & Lead Generation
These real estate YouTubers focus on helping agents grow a business: more leads, better systems, and a stronger brand. If your question is “How do I use YouTube for real estate agents and actually get clients?” this is where we’d start.
Tom Ferry – High-Level Real Estate Coaching & Strategy
Tom Ferry’s channel is one of the best real estate YouTube channels for agents who want actual business plans, not just motivation. We consistently see his content referenced whenever top producers talk about their systems.
- Focus: lead generation systems, scripts, time management, mindset, and business planning.
- Why we like it: episodes feel like mini-coaching calls—very implementation-focused.
- Best for: agents who want to scale beyond “just getting by” and treat real estate like a real business.
Karin (Karen) Carr – YouTube for Real Estate Agents
Karin Carr is the go-to real estate YouTuber if you want to turn your channel into a local lead generation machine and escape the cold-calling grind.
- Focus: step-by-step YouTube strategies for real estate agents.
- Key topics: hyperlocal market videos, ranking in search, converting viewers into clients.
- Best for: agents who want free real estate training on YouTube specifically around video marketing and SEO.
If your main goal is “get listing and buyer leads from YouTube in my city,” we’d put this channel at the very top of your watch list.
Mike Sherrard – Social Media Branding & YouTube Optimization
When we talk about real estate YouTube channels for social media marketing, Mike Sherrard is always in the conversation.
- Focus: personal branding, YouTube optimization, Instagram strategy, and platform selection.
- Why he’s useful: breaks down thumbnails, titles, and content strategies in a way you can copy and paste.
- Best for: agents ready to go beyond random posts and build a cohesive digital brand.
Katie Lance – Social Media Systems for Realtors
If you’ve ever felt overwhelmed trying to “be everywhere” online, Katie Lance’s channel is one of the best real estate YouTube channels to calm the chaos.
- Focus: social media marketing for real estate agents across Facebook, Instagram, and YouTube.
- What stands out: frameworks and content calendars instead of one-off tips.
- Best for: agents who want a sustainable social media system that still brings in clients.
Haley Ingram (Coffee & Contracts) – Plug-and-Play Content Ideas
We see a lot of agents get stuck on “what do I even post?” Haley Ingram built an entire ecosystem around solving that problem, and her YouTube content reflects it.
- Focus: social media content ideas and Canva tutorials for real estate.
- Why watch: very tactical, with specific post and caption ideas you can adapt that same day.
- Best for: agents who want templates and easy wins to stay consistent.
Stefanie Lugo – Attracting “Dream Clients” with Social Media
Stefanie Lugo is great if your goal isn’t just more leads, but better leads—people who actually fit your niche and values.
- Focus: personal branding, attracting your ideal clients, and content that pre-qualifies.
- Best for: agents who are tired of chasing everyone and want to niche down.
LeAnn Henri & Chastin J. Miles – Building a Business in Public
LeAnn Henri and Chastin J. Miles fall into a similar bucket: real, behind-the-scenes looks at agent life.
- LeAnn Henri: transparent about the ups and downs of deals, marketing, and mindset.
- Chastin J. Miles: documents building a team and business, sharing both mistakes and wins.
These are some of the best real estate YouTubers to follow if you like learning from someone who’s “in the trenches” rather than purely coaching.
Kyle Handy – Systems, Metrics & Team Building
Kyle Handy is a strong choice if you like numbers and process.
- Focus: lead gen systems, team building, eXp model breakdowns, and transparent sales metrics.
- Best for: agents or team leaders who want to see how others structure farming, open houses, and scaling.
Brandon Mulrenin & Kevin Ward – Scripts, Listings & Confidence
If your bottleneck is conversations—prospecting, listing presentations, objections—these two are worth prioritizing.
- Brandon Mulrenin: teaches “Reverse Selling,” a low-pressure, consultative approach to listings and scripts.
- Kevin Ward (YesMasters): laser-focused on listings, confidence, and clear, practical scripts.
We often see agents blend Brandon’s non-pushy philosophy with Kevin’s detailed dialogues to build a conversational style that feels authentic.
Ricky Carruth & James Shaw – Free Coaching & Accountability
- Ricky Carruth: commentary on industry changes plus free coaching vibe for agents who like a direct tone.
- James Shaw: daily coaching call replays focused on skills, resilience, and staying productive.
If you want that “in your ear every day” coaching feel without paying for a program, these are some of the best real estate YouTube channels to subscribe to.
Local Market Real Estate YouTube Channels to Model
Sometimes the most useful real estate YouTubers aren’t global influencers, but local agents doing exactly what you want to do in your market. A few standout examples:
- Ken Pozek (Orlando): hyperlocal content on new developments, Disney-area neighborhoods, and relocation.
- Sarah Maslowski (Atlanta area): aerial community tours with curiosity-driven titles that pull in clicks.
- Audra Lambert (Orange County, CA): strong “why work with me” positioning right on her channel homepage.
- Brandon Blankenship (Chicago Suburbs): uses social proof and local expertise to convert viewers into clients.
- Jackie Baker (New Jersey): no-BS buyer and seller education with punchy, pattern-interrupt titles.
These are excellent templates if you’re building a hyperlocal real estate YouTube channel to position yourself as the local expert and generate listing leads.
Best Real Estate YouTube Channels for New Agents & Career Building
If you’re pre-license or just getting started, you don’t need 20 channels; you need a handful of real estate YouTubers who speak directly to rookies and early-career challenges.
Jennifer Bergman – Real Estate Exam Prep & First Steps
Jennifer Bergman is one of the best real estate YouTube channels for exam prep and the transition into your first year as an agent.
- Focus: passing the real estate exam and moving from another career (she was a pro marathon runner) into real estate.
- Best for: pre-license students and brand-new agents who want guidance on what to expect.
Loida Velasquez – Standing Out as a New Agent
Loida Velasquez focuses heavily on new agents, prospecting, and expanding into new niches like investors and new markets.
- Why we recommend her: practical advice for standing out in competitive markets, plus listing tour examples showing her scripts and presentation style.
- Best for: new agents looking for a “virtual mentor” with an honest approach.
Vayna Jerabek & Carys Eccleshall – Growing Income & Blending Lifestyle
- Vayna Jerabek: focuses on increasing income and working with both investors and residential clients.
- Carys Eccleshall: blends Palm Beach agent lifestyle with simple explainers and local market updates.
These channels show you how to move from survival mode to real income growth while still building a brand that feels like you.
Ashley Harwood – Introverted Agents & Downsizing Niche
Ashley Harwood is one of the best real estate YouTubers for introverts who don’t see themselves in the typical “hustle” persona.
- Focus: coaching for introverted agents and niche content around downsizing for seniors.
- Best for: agents who want to build a business around quiet strengths and deep relationships.
Best Real Estate Investing YouTube Channels
If you’re searching specifically for real estate investing YouTubers—how to buy your first rental, BRRRR, flipping, small multifamily—these are the best real estate YouTube channels to learn from in 2026.
BiggerPockets – The Real Estate Investing Hub
BiggerPockets is arguably the most important real estate investing YouTube channel for both beginners and intermediate investors.
- Focus: buy-and-hold, BRRRR, flipping, small multifamily, and larger deals.
- Format: podcast episodes, deal deep dives, and educational series all published on YouTube.
- Best for: anyone looking to learn real estate investing on YouTube in a structured, realistic way.
Real Estate Rookie (BiggerPockets) – Beginner-Friendly Investing
Real Estate Rookie, a sub-brand of BiggerPockets, is tailored specifically to first-time investors.
- Focus: analyzing your first deals, funding strategies, avoiding rookie mistakes.
- Best for: those first 1–3 deals when everything still feels overwhelming.
Epic Real Estate Investing – Creative Strategies & Cash Flow
Matt Theriault’s Epic Real Estate Investing channel leans heavily into using real estate to escape the rat race and reach financial independence.
- Focus: creative deals, cash flow, wealth-building through small but consistent moves.
- Best for: viewers serious about long-term wealth, not just one hot flip.
Graham Stephan – Real Estate + Personal Finance
Graham Stephan started as an agent and investor and now runs a broader personal finance channel, but real estate is still central.
- Content mix: market commentary, real estate investing stories, general money and retirement strategies.
- Best for: understanding how real estate fits into an overall wealth-building plan.
Grant Cardone – Multifamily & “Think Bigger” Mindset
Grant Cardone is polarizing but impossible to ignore in the multifamily and “10X” conversation.
- Focus: multifamily real estate investing, sales, and aggressive wealth-building.
- Use with caution: great for motivation and scale-of-thinking; always cross-check deals and promotional content.
- Best for: investors who want a push to think beyond single-family rentals.
Alexandra Fasulo – Raw Land & Creative Financing
Alexandra Fasulo offers a unique angle compared to most real estate investing YouTubers: raw land and USDA loans.
- Focus: buying raw land, rural properties, and developing them over time.
- Best for: people interested in land, creative financing, and DIY-style development.
Top Real Estate YouTube Channels for Luxury Tours & Design
Luxury real estate YouTube channels are invaluable if you’re aspiring to the high end of the market—or if you just want ideas for better home tours and staging. These channels also generate some of the most viral real estate content on YouTube.
Ryan Serhant – Luxury Tours + Agent Training
Ryan Serhant’s channel pairs cinematic luxury and celebrity home tours with agent-focused training.
- Focus: ultra-luxury listings, branding, and sales techniques.
- Why we watch: he demonstrates how to blend personality, story, and property features into one compelling video.
- Best for: agents who want to learn luxury positioning and on-camera presence.
Josh Altman & Producer Michael – Beverly Hills & Entertaining Tours
- Josh Altman: focuses on Beverly Hills mega-listings and the Los Angeles luxury scene.
- Producer Michael: mixes British humor with high-end tours, making million-dollar properties feel fun rather than stiff.
These channels are perfect references for pacing, storytelling, and making expensive listings approachable.
Enes Yilmazer – Ultra-Polished Luxury Real Estate Tours
Enes Yilmazer’s channel is one of the best real estate YouTube channels for production quality.
- Focus: detailed walkthroughs of high-end homes around the U.S. and internationally.
- Why it matters: shows you what a top-tier listing video looks like in terms of camera work, narration, and structure.
Jason Matouk & 360 Home Tours – Study-Worthy Listing Videos
- Jason Matouk: Florida luxury agent who keeps the spotlight on listings rather than himself; great for staging and visual storytelling.
- 360 Home Tours: a company channel specializing in cinematic, often virtual-tour-style walkthroughs.
If you’re planning to outsource production, 360 Home Tours is a great benchmark to show your videographer what you’re aiming for.
Sotheby’s International Realty – Global Luxury Brand Storytelling
Sotheby’s International Realty’s YouTube channel is a masterclass in branding and storytelling at the luxury level.
- Focus: high-end listings worldwide with consistent visual identity and narrative.
- Best for: understanding what luxury buyers expect in terms of presentation and emotion.
Architectural Digest, Kirsten Dirksen & Apartment Therapy – Design & Unique Homes
These are not agent channels per se, but they’re crucial for understanding design trends and what gets mass attention on YouTube.
- Architectural Digest (AD): “Open Door” celebrity home tours and high-design spaces, great for learning the language of luxury and layout.
- Kirsten Dirksen: unique and tiny homes, alternative living, and story-driven content that frequently goes viral.
- Apartment Therapy: small-space interior design and everyday home tours you can realistically emulate.
We often recommend agents in small-space or urban markets binge Apartment Therapy for staging and layout ideas that resonate with real buyers.
Best Real Estate YouTube Channels for Coaching, Interviews & Deep Dives
Sometimes you don’t need another short tip—you need to sit with a 60–90 minute conversation that rewires how you think about your business. These real estate YouTubers deliver that kind of depth.
Tom Ferry (Again) – Deep-Dive Interviews with Top Producers
Beyond the tactical episodes, Tom Ferry hosts long-form interviews with top agents where they break down actual numbers, systems, and scripts. It’s some of the most valuable free real estate training on YouTube for agents at any level.
LabCoat Agents – Broad Agent Training
LabCoat Agents, run by Tristan Ahumada and Nick Baldwin, is like a conference in YouTube form.
- Focus: webinars and panels on lead gen, tech, farming, online leads, FSBOs, and more.
- Best for: agents who want longer, class-style sessions with multiple perspectives.
Real Geeks & Keeping It Real (DJ Paris) – Top Producer Interviews
- Real Geeks “Keeping It Real” series: long-running interview series focused on what’s working for top agents right now.
- Keeping It Real Podcast (DJ Paris): separate from Real Geeks, also focused on real-world tactics and candid conversations.
We like these as complements to guru-style coaching because they’re grounded in active agent experience.
Jimmy Burgess & Brian Buffini – Mindset, Database & Referral Business
- Jimmy Burgess: CEO of a Berkshire Hathaway franchise, sharing long-form webinars on marketing, listings, and business design.
- Brian Buffini / Buffini & Company: decades of training agents on database marketing and referral-based businesses.
If your strategy is sphere of influence, repeat clients, and referrals—not just online leads—these are some of the best real estate YouTube channels to study.
Digital Marketing & Lead Generation Channels Agents Should Watch
Not every great lead generation expert is a licensed agent. Some of the best insights on YouTube lead generation for real estate agents come from broader marketing channels that specialize in ads, funnels, and automation.
Jordan Platten – Agency-Level Digital Marketing Thinking
Jordan Platten’s content is technically for agency owners, but the principles carry over directly to real estate lead gen.
- Focus: paid ads, client acquisition, hiring, and scaling service businesses.
- Best for: team leaders and ambitious solo agents who want more advanced marketing frameworks.
Jason Wardrop – Paid Ads, Funnels & Automation
If you’re serious about running your own Facebook or Google ads to generate online leads, Jason Wardrop is worth subscribing to.
- Focus: ad campaigns, landing pages, and automation sequences.
- Best for: agents who want to own their own lead systems instead of renting leads from portals.
Eric B. Preston (Agent Launch) & Eric Beer – Advanced Lead Generation
- Eric B. Preston (Agent Launch): specializes in paid ads and lead systems specifically for real estate agents and teams, especially seller leads.
- Eric Beer: multi-industry funnel and lead-gen expert, useful for refining offers and lead capture strategies.
These channels help you understand real estate YouTube marketing in a bigger context of funnels, offers, and follow-up.
Community Influencer (Aarin Chung) – Social Media as a Scalable System
Aarin Chung’s Community Influencer channel is focused on turning social media presence into a repeatable, scalable real estate business model.
- Focus: community-based marketing, content systems, and social media implementation for agents.
- Best for: agents who want structure, not just ad hoc Reels and shorts.
Best Real Estate YouTubers for Humor & Sanity
Real estate is stressful. Sometimes the best real estate YouTube channels are the ones that keep you laughing so you don’t burn out.
The Broke Agent (BAM) – Memes, News & Creative Angles
The Broke Agent started as a meme account and evolved into BAM, a full media brand for agents.
- Focus: industry comedy, skits, market news, and marketing ideas.
- Why it matters: it keeps you connected to the culture of the industry and sparks content ideas for your own channels.
How to Choose the Right Real Estate YouTube Channels for Your Goals
With so many “best real estate YouTubers” to follow, the real skill is curating. We recommend building a tiny, intentional watch list around your next 90 days.
Step 1: Clarify Your Role
- Brand-new agent: Jennifer Bergman, Loida Velasquez, Chastin J. Miles, Karin Carr, Tom Ferry.
- Experienced agent wanting more leads: Tom Ferry, Mike Sherrard, Katie Lance, Karin Carr, Jordan Platten, Jason Wardrop, Eric B. Preston, Community Influencer.
- Investor or aspiring investor: BiggerPockets, Real Estate Rookie, Epic Real Estate Investing, Graham Stephan, Alexandra Fasulo, plus any higher-energy mentors you already like.
- Luxury-aspiring agent: Ryan Serhant, Josh Altman, Enes Yilmazer, Producer Michael, Architectural Digest, Sotheby’s International Realty.
Step 2: Match Content Style to Your Personality
- Short, tactical tips: Mike Sherrard, Stefanie Lugo, Katie Lance, Karin Carr.
- Deep dives & long form: Tom Ferry, LabCoat Agents, Jimmy Burgess, Real Geeks, BiggerPockets.
- Story/journey-based: Chastin J. Miles, LeAnn Henri, Alexandra Fasulo, Vayna Jerabek.
Step 3: Create a Focused Watch List
To avoid information overload, we recommend:
- Pick 3–5 channels max that directly support your current goal.
- Create a “Later” playlist for interesting videos from other real estate YouTube channels so they don’t clutter your immediate learning.
- Block out 30–60 minutes per week of “watch and implement” time where you immediately apply what you just learned (e.g., script a video, tweak a thumbnail, test a script).
How to Use These Real Estate YouTube Channels to Grow Your Business
Watching the best real estate YouTube channels is only half the equation; implementation is what turns views into income.
- For agents: model local-market video structures from Karin Carr and Ken Pozek; borrow script frameworks from Kevin Ward and Brandon Mulrenin; plug in social templates from Coffee & Contracts and Katie Lance.
- For investors: treat BiggerPockets and Real Estate Rookie like a curriculum; pick one strategy (BRRRR, small multifamily, house hacking) and go deep until you close a deal.
- For luxury-focused pros: study Enes Yilmazer, Ryan Serhant, and AD for pacing, storytelling, and how to highlight finishes and architecture.
Used this way, YouTube becomes more than entertainment; it becomes free coaching, lead generation training, and wealth-building education all in one place.
As long as you stay focused on a small set of the best real estate YouTubers that match your goals—and consistently turn what you watch into action—you’ll be miles ahead of most agents and investors who are still passively scrolling.
