If we’re serious about growing in real estate, we can’t treat education as a one‑and‑done box to check. Markets shift, lead sources dry up, and what worked three years ago can be dead today. The good news is we no longer need to drop thousands on coaching to stay sharp—there’s a huge ecosystem of free real estate courses online that can genuinely move the needle on our business.
In this guide, we’ve pulled together the top 15 free online real estate courses and training programs (plus a few “almost free” options that are worth knowing about). We’ll cover licensing and exam prep, real estate investing, lead generation, digital marketing, negotiation, contracts, commercial basics and more—so we can level up our real estate game without spending a dime.
Use this list like a menu. We don’t need all 15; we just need the right mix for where we are in our real estate career.
Before diving into specific programs, it helps to be clear on what free online real estate courses are best for:
We’ll flag what each course is best for so we’re not wasting time on the wrong type of training.
Best for: aspiring agents who want no‑tuition pre‑licensing where available.
Keller Successful Career Opportunities in Real Estate (KSCORE) partners with Kaplan Real Estate Education to deliver state‑approved pre‑licensing curriculum at no tuition cost in certain U.S. states.
Important: availability and approval vary by state. We still have to pay exam and license application fees, and we must confirm with our state real estate commission that the KSCORE/Kaplan option we’re taking is recognized for pre‑licensing in our jurisdiction.
Best for: boosting our odds of passing the licensing exam on the first try.
While Real Estate Express sells paid pre‑licensing courses, they also offer some genuinely helpful free real estate classes online in the form of:
We can combine these with KSCORE or any other pre‑licensing provider, then layer in low‑cost tools like The CE Shop’s Exam Prep Edge for a full exam‑prep system (content + diagnostics + mock exams). Even if we don’t buy their main course, it’s worth grabbing their free materials to diversify our question bank.
Best for: beginners and investors who want structured fundamentals at zero cost.
Alison runs a large library of free real estate courses online—we only pay if we want printed or digital certificates. On their real estate tag page, we’ll find:
These courses are well‑organized, CPD‑accredited in general, and great for getting oriented in concepts like cash flow, capitalization rates, appreciation, and portfolio thinking. They’re not typically state‑approved CE for licensed agents, but they’re excellent if we’re exploring real estate investing courses or considering a career change into property.
Best for: agents and investors who want an academic edge in real estate investing, development, or commercial.
edX hosts university‑created courses from institutions like MIT and Harvard. We can audit most classes for free, which gives us access to video lectures, readings, and many assignments.
Relevant tracks include:
We only pay if we want a verified certificate. If we’re planning to add investing clients, get into development, or talk credibly with commercial investors, this kind of deeper theory helps us speak their language and interpret deals more confidently.
Best for: sharpening negotiation skills for buyers, sellers, and investors.
On Coursera, we can audit this course for free and still get all of the content. “Successful Negotiation: Essential Strategies and Skills” is a must‑take if we want to become a true deal maker instead of just a messenger.
We’ll learn:
Negotiation directly affects sales price, repairs, closing costs, and timelines. This course is one of the most practical free real estate training online options for putting more money in our clients’ pockets—and by extension, ours.
Best for: agents and teams who want to stand out and run data‑driven marketing.
Two additional Coursera courses are especially useful for agents:
If we want to build a personal brand for realtors that stands out from generic agents, this course is gold—and free to audit.
Once we understand this, we can stop guessing which lead sources work and start making hard calls: double down on what works; cut what doesn’t. It’s a great companion to PPC University and QuickSprout if we’re serious about digital marketing for real estate.
Best for: DIY branding, listing marketing, and social media content.
Canva Design School (also called Canva Learn) offers genuinely useful free online real estate marketing courses even though they’re not real‑estate‑branded. Two tracks matter most:
We can quickly create:
Paired with Coursera’s personal branding course, Canva essentially becomes our in‑house design team—key if we’re running lean and still want polished marketing.
Best for: agents who want their website and content to bring in clients 24/7.
HubSpot Academy’s Inbound Certification is one of the most popular free online marketing courses globally. It’s technically not a real estate course, but the concepts map perfectly onto what top agents do with content and lead nurturing.
We’ll learn:
If we pair this with a basic real estate blog and a decent CRM, we can transform our site from a static brochure into a real estate website that generates inbound leads consistently.
Best for: agents who want to dominate their local market with content.
After a free signup, we get access to a set of eBooks and videos that teach:
We can apply this directly to real estate: buyer guides, neighborhood pages, seller checklists, email nurturing sequences, and more.
QuickSprout functions like a free digital marketing academy. Suggested path for real estate pros:
Combine these with HubSpot Inbound and the “Beat Zillow” course (coming up) and we have almost everything we need to create a hyperlocal real estate marketing system that doesn’t rely solely on portals or purchased leads.
Best for: agents who want to run Google Ads or Facebook Ads effectively.
PPC University by WordStream is a completely free, structured course on pay‑per‑click advertising. It’s split into 101, 102, advanced, and social ads sections.
We’ll learn:
Applied to real estate, this means we can launch small, targeted campaigns for open houses, home valuation offers, buyer/seller guides, or new construction communities—without torching our budget because we didn’t understand the basics.
Best for: building a practical, sustainable social media strategy.
Social Media Quickstarter from Constant Contact breaks down the major platforms—Facebook, Instagram, LinkedIn, Pinterest, YouTube, Google Business Profile, Twitter/X, and more.
We’ll learn:
For real estate, we can choose 2–3 platforms (for most agents, Facebook, Instagram, and YouTube) and build a simple weekly schedule:
Paired with Canva and Karin Carr’s YouTube content, this gives us a practical, repeatable social strategy instead of random posting.
Best for: improving how we handle online leads (not just Zillow’s).
Zillow’s training platform includes several short, targeted modules that double as free real estate CRM and lead management training:
We can combine this with our CRM of choice to build better lead nurturing workflows, handle Zillow leads more effectively, and improve conversion from all online sources, including our website, PPC, and social.
Best for: understanding contracts and exploring commercial real estate.
With a free trial of LinkedIn Learning, we can binge a few high‑impact real estate courses:
This makes us better at explaining documents to clients, reducing fear and confusion at signing time.
These aren’t state‑accredited CE, but they’re some of the best free online real estate courses for deciding whether to expand into commercial or stay focused on residential.
Best for: agents who want more organic real estate website traffic.
The free “Beat Zillow” mini‑course is a short, three‑part video series specifically created for real estate agents. In about 30 minutes total, it walks through:
When we combine this with HubSpot Inbound, QuickSprout, and Copyblogger, we essentially have a full, no‑cost curriculum for building a content‑driven, lead‑generating site that doesn’t depend entirely on third‑party platforms.
Best for: ongoing skill development, mindset, and video marketing.
Some of the highest‑impact “courses” for real estate agents aren’t packaged as courses—they’re free video libraries from top coaches and creators:
We can treat these like an ongoing “free real estate coaching program”: schedule one or two videos a week, pull one practical idea, then implement it before watching more.
While our main list focuses on 15 core resources, a few other programs show up repeatedly in top guides to free online real estate training and are worth mentioning briefly:
These can fill in gaps once we’ve worked through the main curriculum above.
To make these courses actually pay off, we should match them to our current stage and priorities.
For pre‑licensing or continuing education, we can’t just assume a course counts. Before we register, we should:
Since these are free, it’s easy to collect logins and never complete anything. We should be honest about how we learn best:
Then we build a simple routine—e.g., one module before work three days a week—so we’re consistently upgrading our real estate skills.
If we want a concrete, no‑fluff path to implement these free online real estate courses over the next 60 days, we can follow something like this:
Ongoing, we can maintain a habit of watching one Tom Ferry or Karin Carr video per week and one “big‑picture” talk (TED, Talks at Google, or Ryan Serhant) whenever we need a reset.
We don’t need an endless stack of paid coaching programs to advance our real estate career. With the right mix of free real estate courses online—for licensing, marketing, negotiation, investing, and client management—we can:
The key is to be intentional: pick a handful of the top free real estate classes from this list, put them on our calendar, and implement at least one idea from each. If we do that consistently for the next few months, we’ll be operating like a completely different agent—without a single line item added to our education budget.
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